Brute Belt: Reflecting Backward, Looking Forward

Brute Belt: Reflecting Backward, Looking Forward

March 01, 2018

It's hard to believe that the Brute Belt has now officially been in business for a year! And what an amazing year it has been... When we first developed the Brute Belt, we knew we had designed the best, most comfortable, and versatile dip belt around. We took a product people were constantly complaining about (including us!), tore it apart, flipped it on it's head, and completely redesigned it. After close to a year of perfecting and tweaking the design, we had a great product that people would love and it was just a matter of getting the product out into the world. Now that we have been in business since November 2013, we are pleased to say that we are the #2 best selling dip belt and the #1 top rated dip belt on Amazon!


But looking back on the year, it isn't the product's success that has been the best part. It's been the wonderful e-mails and messages that we've received from customers. As an entrepreneur that poured his heart and soul into a product, I can tell you that there is no better feeling than making someone's life better from using your concept or idea. For instance, take John (actual name kept confidential) who is 52 years old and has been an avid weightlifter and athlete for over 25 years. The injuries and wear and tear on his body over time left him with 2 herniated discs and a bulging disc in his lower back. He hasn't been able to squat or adequately train his legs for the past 5+ years. You can imagine the joy we felt when we received an e-mail from him that he was finally able to train legs using hip squats with our belt. He wasn't able to do it them in the past because other products didn't provide enough comfort on his lower back and ended up causing pain once a decent amount of weight was added. It's amazing to think that John is now able to train legs, and at least for a moment feel normal again, because of the Brute Belt. It's stories like these that keep us going, motivated, and inspired to continue improving our product and sharing it with others. But we still have lots of work to do and have big plans for the upcoming year! Here's a few of the things we're currently looking at:

  • Creating a Team of Sponsored Athletes - We will be creating a team of Brute Belt sponsored athletes. No, we aren't looking for the most jacked, tan, and best looking people on the planet. We will be looking for intelligent, driven fitness athletes that enjoy using our product and fit our brand, look, and philosophy. Stay tuned for announcements as we look to build our team.
  • Expanding Color Options - You either love camouflage or hate it, and it's certainly not for everyone. Some people want to remain low key in the gym and just train. We recognize that and will be offering a new, more subtle color option very soon. After developing different colored prototypes and soliciting advice from our customers, we decided that our next color will be an all black belt with a classic green Brute Belt logo. We have a sample and it looks amazing! Expect to see it available on our website during early 2015!
  • New Products/Apparel - We will soon be offering Brute Belt clothing including t-shirts, performance shirts, and hooded sweatshirts. In addition, we will be offering lots of belt accessories include additional carabiners, adjustable straps, running parachutes, loading pins, and almost every other accessory you can imagine to use with the Brute Belt to help bring your workouts to the next level!  
  • New Exercise Library - We get lots of questions about how the belt can be used to target different muscle groups. We've compiled a great list of exercises and have learned about new exercises from many of our customers! Just last week, we saw an awesome Instagram post of someone using the belt to do weighted hanging leg raises. What a great idea! We will be taking all this information and creating a great free library of all of the exercises and putting it up our website. This can be used as a great resource to find out how to use the belt for workouts at the gym, home, or even on vacation!

These are just a few initiatives we have planned for the upcoming year! We know this year is going to be even better than last and can't thank our customers enough for all of their kind words and support. The outpouring of messages and emails have been nothing short of amazing and we will continue to do everything we can to make the Brute Belt and our company even better. Customer satisfaction is our #1 priority. If you have any thoughts or comments about the Brute Belt, I'd love to hear from you. Please e-mail me at

Carl Nelson 

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